Le service fournit des informations sur son attitude à l'égard des problèmes ou des controverses d'ordre éthique, social ou politique.
If a service expresses a worldview antithetical to the user’s, that is a good signal that they should not use the service. Or conversely, if the service expresses an uncommonly-held belief that the user agrees with and thinks is relevant to the service-user relationship and/or important, they may wish to use that to choose between otherwise comparable services.